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(See this related Google SEO tools list for even more free tools by Google for webmasters.)Īnother popular feature of Google Trends is to use the tool to monitor your competitors to find out how well they’re performing for brand-related searches against your company’s brand. This gives you insights into rising and breakout keyword searches that you can target with pay-per-click (PPC) and SEO campaigns to capitalize on peak user interest. Not only can you measure interest over time, and in real time, for specific SEO keywords, but Google Trends also provides a list of related queries for each term. Google Trends is a good data exploration tool for keyword research. This is valuable information for setting up effective Google Ad campaigns and SEO marketing strategies to help you target the right audiences around the world who have a high interest in your products or services. You can even narrow the data down even further to certain subregions, cities, and metro areas. Google Trends allows you to sort search data by specific countries and regions. Additionally, you can compare two or more search terms to find out how the search interest has changed for each term over time. Google Trends search data goes back to the year 2004, and you can track search interest by the past hour up to the past 5 years, or create a custom time range based on your selected dates. Google Trends is also used for monitoring search interest over time for a particular topic or keyword based on search volume.
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In fact, Google Trends is one of the best tools for how to find the most searched keywords on Google. You can find daily search trends that have happened over the past 24 hours and real-time search trends that have had a sudden spike in traffic based on trending searches on Google News and Google Search. The Trending Searches feature of Google Trends helps you discover the latest trending searches around the world. The top reasons to use Google Trends include: Identifying the Latest Trends This Google Trends data can be used to inform marketing decisions in real time based on an unfiltered sample of actual search requests made to Google. When you understand more about what your customers are searching for and why, you can uncover new customer needs that you didn’t think of in the first place.Google Trends is used for market research to help users understand how interest in a topic changes over time. Results marked "Breakout" had a tremendous increase in search popularity, probably because these queries are new and had few (if any) prior searches.įor example, when you search “Mother’s Day” in Google Trends from April to May 2020, you’ll see that one of the breakout queries is “Mother’s Day eCards.” “Rising” queries are those with the biggest increase in search frequency during your selected time period compared to the previous period.įor example, if you search for rising terms during 2019, it will show you those with the biggest growth in search frequency compared to 2018.īreakout terms. This can be extremely useful in uncovering customer needs that you’ve overlooked or discounted.
When you search for a term, Google Trends automatically shows top and rising topics and queries related to your term. Using Google Trends to discover new opportunitiesĪnother powerful Google Trends tool allows you to discover additional topics and queries related to your search term that you may not have considered. By understanding which trends are seasonally cyclical and when they peak and wane, your business can better plan and prepare to seize these opportunities to reach customers right when they’re searching for what you offer. searches for “hair salons” from March to May 2020, but expanding that same search comparison to the last 5 years reveals that “hair salons” were much more popular historically. For example, search volume for “cut your own hair” began trending in popularity vs.
Random spike or real trend? If you want to determine whether a spike you’re seeing is a recurring trend or the effect of an isolated one-time event, expanding your Google Trends search to the past few months or years can reveal it.Exploring “Mother’s Day gifts” in Google Trends reveals that searches tend to spike in early April. Take the flower shop in our earlier example. Here are a few reasons why this is useful to your business: Using the timestamp dropdown menu, you can adjust and expand the dates of your search with options ranging from “Past 30 Days” to “Past 5 Years” to “Since 2004.” Maybe you want to know if a topic's popularity is steady, seasonal, or influenced by an isolated event. Maybe you don’t want to know what’s popular right now. Expanding your search by time to identify seasonal trends
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